Matterport Bathroom Showroom Case Study
Visit the Bathroom Showroom Virtual Tour
Tour Title Islandbawn Bathroom Showroom, Muckamore, Antrim
Client Paul Kirkpatrick, Proprietor, Islandbawn Stores Ltd.
Islandbawn Stores Ltd is one of the largest independent family-run Building Supplies and DIY stores in Northern Ireland.
Its purpose-built 11,000 Sq. The store displays a comprehensive range of building and DIY supplies.
A separate building housing the Plumbing Supplies business and Bathroom Showroom was added to the business just over four years ago.
The first 3D Virtual Tour was produced in mid-June 2020 and renewed in July 2023, following some alterations to the Showroom area.
Introduction
In 2020 being a customer of the Islandbawn Stores DIY business Sue became aware of the impending opening of the new Bathroom Showroom.
Sue approached Paul, the owner, and suggested a 3D Virtual Tour which could be ‘posted’ on the company’s website and on their Google Business listing.
The new Showroom was not physically visible from the main road. It did not have a presence on Google Maps or search. A solution that would address both issues was identified.
Outline of the proposed solution, capture, approach and, postproduction
The initial 3D Virtual Tour was a simple one using the second generation of Matterport’s camera (Pro 2) and the software platform available in 2020.
The Tour included highlight reel navigation and interactive information metatags which provided basic textual information about the various product ranges on display.
The upgraded Tour using the Pro 3 Camera and the updated software platform allowed for a self-guided walkaround tour of what is a relatively small space, mimicking the way a visitor would go around the Showroom.
However, the self-guided tour can be interrupted by the viewer at any point allowing them to click on the metatags for more information on any of the wide range of products.
Customer Reaction
The best customer comment was when the lady ordered the bathroom over the phone and said
I have no need to come down to the showroom as I can see what I want on the virtual tour
Additional Elements & Assets
Highlight Reel navigation
Metatag information points
Photographs created from the tour
Google Street View tour version
Google Business Listing still photos
Client Feedback
As a business, we had never done anything like a video/virtual tour but because we had introduced a new bathroom showroom, we wanted to show off what we had created.
We employed the services of Encompass Marketing and explained what we wanted. Encompass then took our idea and turned it into reality.
Encompass Marketing are reliable, competent, and very experienced in what they do. They created a virtual tour for me that was one of the best on the internet in my opinion.
Tour Creator
Sue Spencer Photography trading as Encompass Marketing.
Amongst the services the company offers are bespoke, customisable 3D immersive virtual tour photography (virtual twins), still imagery, interiors, exteriors, food and events (examples of some of the company’s work can be viewed on the Sue Spencer Portfolio Website
Brief Bio
Sue Spencer is a sales and marketing consultant (specialising in emerging technologies) and a commercial photographer focusing on interiors, architecture and the built environment, food, events, and the hospitality industry in Ireland and globally.
See Linkedin profile
Website: www.suespencerphotography.co.uk
Email: sue@encompass-marketing.com
Mobile: +44 (0) 77 6668 3450
Pro 3 Camera
The Matterport Pro 3 is a next-generation lidar camera used to capture this project. It is incredibly fast, accurate, and ideal for high-resolution indoor/outdoor reality capture.
Case Studies
Real-life examples of the Matterport Pro 3 being used in Architecture, Engineering, Property Management, Marketing, Asset Management, Construction, Retail, and more.
Subscriptions
The Matterport system relies on a subscription to deliver its unsurpassed 3D Virtual Tours, photographs, E57 point cloud files, MatterPaks, BIM, CAD, and many other assets.
Retail shop with in-store bathroom display showroom featured in a Matterport 3D Virtual Tour with interactive information tags.
