Google Hotel Finder Adds Direct Hotel Booking

The changes are:

– Google Hotel Finder gets a new search experience with more map-driven data that should drive more interaction on the hotel search results overall, and could potentially drive increases in traffic and booking conversions.

– Google Hotel Ads Commission Program combines the benefits and reach of Google Hotel Ads with the hotels’ existing commission programs by making the hotels’ best available retail rates searchable and bookable on Google.

– Google crowdsourcing more information about hotels on Mobile through brief surveys. With this kind of streamlined experience, it’s conceivable that Google could build out an incredibly rich data set around hotels which go further than just listing amenities.